| 100% made in the UK |
| First EU Ecolabel (DEFRA) accredited cleaning brand in the UK |
| Made from plant-derived renewable and sustainable resources |
| Never tested on animals |
| No optical brighteners, no oxidising agents ? |
| Phosphate and phosphonate free |
| Pioneers of the UK's first 100% recycled plastic bottle packaging |
| Professional strength, eco-safe formulations |
| Readily biodegradable |
| Reduced impact on aquatic life |
| Reduced use of hazardous substances? |
| Safe in septic tanks |
| Safe on paint, aluminium, metal, glass, rubber |
| WoolSafe approved |